Context

MyThemeShop is one of the largest e-commerce platforms for Wordpress themes with more than 300K users worldwide. Some themes are free, and premium themes with SEO features start at $30.

Challenges

MyThemeShop had very aggressive monetization objectives for western countries and emerging markets. They also offered a growing catalogue of +100 themes.

Solutions

MyThemeShop partnered with Impulse to boost its revenue growth on the long term.

We built up their analytics, developed an advanced retargeting flow, and set up multiple dynamic ads to maximize conversion rate.

Results

  • Profitable media spend X7
  • Retargeting ROAS > 800% 
  • Monthly ROAS > 50% 
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