Context

Remind is the leader of classroom communication with 1 in 3 K-12 schools in the U.S. using the Remind iOS/Android app. The app offers a safe and simple way for teachers to communicate with students and parents.

Challenges

Remind was looking to maximize visibility, website signups and mobile app installs from U.S. and Canadian teachers during back-to-school 2015.

Solutions

Remind partnered with Impulse to develop brand awareness, and increase app installs at optimal cost with paid Facebook campaigns.

We focused on leveraging their existing customer data and experimenting with new audience types. We tested multiple bidding options and implemented more than 50 designs, videos, and copywriting strategies to optimize CPI.

Results

  • +27% Click-through-rate vs. back to school 2014
  • +1030% paid app installs vs. back to school 2014
  • CPI= -18% vs. target defined with the team
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