Yelp is the leader of crowd-sourced reviews about local businesses ($378M Revenue in 2015). Yelp includes Yelp.com, as well as the online reservation service SeatMe.
SeatMe was looking to extend its B2B leads from a niche target: restaurateurs in the U.S.
Yelp partnered with Impulse Analytics to define strategy and tactics to leverage their internal database and reach restaurateurs through Facebook laser-targeted campaigns.
- +36% leads with stable investment