Context

Yelp is the leader of crowd-sourced reviews about local businesses ($378M Revenue in 2015). Yelp includes Yelp.com, as well as the online reservation service SeatMe.

Challenges

SeatMe was looking to extend its B2B leads from a niche target: restaurateurs in the U.S.

Solutions

Yelp partnered with Impulse Analytics to define strategy and tactics to leverage their internal database and reach restaurateurs through Facebook laser-targeted campaigns.

Results

  • +36% leads with stable investment
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