Erborian : +90% ROAS in 1 month
Erborian (L’Occitane Group) is Europe’s leading K-Beauty brand. Their cosmetics are the result of the most sophisticated Korean technologies combined with high-quality ingredients derived from herbs found in traditional Korean medicine.
Erborian partnered with Impulse Analytics to focus on three key aspects:
- expand their US presence
- grow DTC e-commerce revenue
- unify their US and EU paid media strategies