Each year, Pinterest unveils its predictions through its annual report, highlighting the major trends set to shape the coming months across various fields—from fashion and interior design to food and events.
The Pinterest Trends for 2025 reveal a deep shift in how consumers approach lifestyle choices, shopping habits, and leisure activities.
2025 Fashion Trends
According to Pinterest Predicts, the fashion trends for 2025 reflect a growing desire for authenticity and experimentation in personal style. Consumers are seeking looks that blend comfort, storytelling, and a touch of personalization. From the rugged charm of the Fisherman Aesthetic to the bold hues of Cherry Coded and the introspective vibes of Aura Beauty, each trend mirrors societal shifts and the evolving values of Gen Z and Gen X.
Fisherman Aesthetic
The Fisherman Aesthetic draws inspiration from practical, laid-back clothing traditionally associated with fishing. This trend highlights chunky knit sweaters, canvas jackets, and nautical accessories. The color palette leans toward neutral tones, inspired by the sea and sand. Fashion elements within this style are designed to be both functional and fashionable, evoking a sense of calm, simplicity, and a life away from urban chaos.
Cherry Coded
Cherry Coded is a trend built around bold red hues—from vibrant cherry to deep crimson—featured in makeup, clothing, and even interior design. This energetic and confident color is embraced in standout wardrobe pieces: dresses, coats, and accessories all showcase this striking shade. In makeup, the trend explores rich red tones, focusing on glowing cheeks and bold lips.
Red, a color symbolizing passion and vitality, is becoming a dominant visual for younger generations looking to express themselves and stand out. Adopting Cherry Coded is also a way for Gen Z to claim their boldness and individuality through fashion and beauty.
Aura Beauty
The Aura Beauty concept takes inspiration from the mood rings popular in the early 2000s, which changed colors based on emotional state. Today, this idea has evolved into makeup looks where individuals choose color palettes that reflect their current “aura” or mindset. Shades ranging from calming blues to fiery reds are selected based on one’s personality or emotional energy, allowing each look to express a deeply personal identity.
These 2025 fashion trends—whether it’s Fisherman Aesthetic, Cherry Coded, or Aura Beauty—represent a shift in consumer expectations. People are seeking ways to express themselves through bold yet authentic style choices, grounded in values of simplicity, self-expression, and sustainability.
2025 interior design trends
Interior design in 2025 is marked by a return to classic styles, infused with modern and eco-conscious elements. Pinterest has identified several key trends influencing how people style and organize their living spaces—with a strong focus on personalization and sustainability. These new directions reflect a growing desire for authenticity, comfort, and environmental responsibility.
Rococo Revival
Rococo Revival brings back the opulent, baroque-inspired style of the 18th century. Characterized by ornate, feminine details, this trend highlights carved furniture, pastel tones, and floral patterns. Living rooms and bedrooms are adorned with luxurious fabrics, gilded mirrors, and crystal chandeliers—bringing a touch of vintage elegance to modern interiors.
This trend taps into a renewed desire for luxury and comfort at home, appealing to a broad audience seeking sophistication. Though inspired by the past, Rococo Revival is particularly popular with younger generations who are drawn to charm, character, and visual richness. It offers a way to personalize spaces while injecting a sense of grandeur into otherwise minimalist environments—ideal for those seeking affordable luxury with a bold twist.
Castlecore
Castlecore is a decorative trend rooted in medieval aesthetics. It incorporates elements like antique jewelry, castle floor plans, and gothic ambiance. Think stone walls, grand fireplaces, and carved wood furniture that evoke a majestic, mysterious vibe reminiscent of historical castles.
The appeal of medieval-inspired interiors reflects a desire for retreat and intimacy. In contrast to the modern and minimalist aesthetic, Castlecore offers an escape from urban life, recreating a romantic, storybook atmosphere. Consumers are drawn to the nostalgia and authenticity of this style, which creates warm, inviting spaces while evoking a bygone era of elegance.
Terra Futura
Terra Futura focuses on sustainable design, integrating features like self-sufficient gardens, eco-friendly materials, and green technology. The aim is to create spaces that are environmentally respectful without sacrificing visual appeal. Natural materials such as wood, stone, and plants are used to craft interiors that breathe simplicity, balance, and harmony with nature.
This trend emerges in response to growing environmental awareness, with consumers actively seeking ways to reduce their ecological footprint. Terra Futura merges style with sustainability—meeting the desire to live responsibly while enjoying beautifully designed spaces.
2025 Food trends
The 2025 food scene reflects evolving tastes, with consumers embracing bold flavors, creativity, and new culinary experiences. Pinterest spotlights several key trends that are reshaping how people eat and engage with food.
Pickle fix
Pickle Fix celebrates all things pickle-related, from pickle-flavored cakes to tangy, briny drinks. Once limited to burgers and savory snacks, pickles are now inspiring daring culinary creations. This trend showcases a rising love for tart, crunchy elements in unexpected dishes—and is especially popular with younger generations drawn to bold, unconventional flavors.
Chaos cakes
Chaos Cakes are playful, wildly-decorated desserts where creativity trumps perfection. This trend embraces cakes with deconstructed designs, vivid colors, and quirky shapes—each one telling its own visual story.
As consumer preferences shift toward expressive and personalized desserts, Chaos Cakes offer a fun, unconventional alternative to traditional baked goods. Perfect for celebrations that reflect individuality, these cakes combine taste with an eye-catching, memorable aesthetic.
Rebel floats
Rebel Floats are a reimagining of classic soda floats, using unexpected ingredients like spiced caramel, tangy lime, or exotic fruit infusions. These drinks are often customized to offer a more original and elevated flavor experience, blending nostalgia with modern creativity.
How to leverage Pinterest Ads to capitalize on 2025 trends
Pinterest Trends go beyond aesthetics and culture—they represent valuable marketing opportunities for brands. As a visual-first platform, Pinterest is ideal for capturing attention and driving engagement through inspiring content. But how can brands use Pinterest Ads to tap into these emerging trends and authentically connect with their target audience?
Create Ads that Align with 2025 visual trends
Pinterest Ads allows brands to build highly targeted visual campaigns that align with fashion and interior design trends. By incorporating visual elements from trends like Fisherman Aesthetic or Rococo Revival, brands can capture the interest of users seeking a specific vibe or style. The key is to craft ads that reflect consumers’ aspirations around identity, creativity, and design.
Leverage promoted pins for Food & Beverage trends
Food trends like Pickle Fix and Rebel Floats create unique opportunities for Pinterest Ads—especially via promoted pins. For example, a beverage or food brand could showcase creative recipes and bold flavors through visually engaging ads. Pinterest is the perfect platform to highlight food inspiration, unique product pairings, and culinary creations that resonate with users looking for new experiences.
Target specific audiences with Pinterest Ads tools
Pinterest Ads provides advanced targeting tools that allow brands to reach niche audiences based on search behavior and user interests. Brands can tailor campaigns to users who’ve shown interest in specific trends such as Cherry Coded, Fisherman Aesthetic, or Castlecore, using hyper-targeted strategies to maximize engagement and conversion.
Conclusion
Pinterest Trends for 2025 reveal a rapidly evolving world, where consumers express themselves through bold, personalized, and sustainable choices in fashion, home decor, and food.
With Pinterest Ads, brands can capitalize on these trends by creating visually impactful campaigns and reaching targeted audiences—maximizing their visibility and influence. In 2025, staying ahead means understanding what inspires people and adapting your marketing strategy accordingly.
Ready to dive into Pinterest Ads? Get in touch with one of our Pinterest Ads experts today!
