The waves of the virus have swept away a vigorous wave of online purchases (and sales) in their turbulence! Undeniably, the Covid-19 crisis has boosted the growth of e-commerce. In 2020, online purchases increased by 32% in the USA, doubling its normal growth rate. In France, for the second quarter of 2020, there was an increase of almost 46% in online purchases of everyday consumer products (food, clothing). In addition, the sector is expected to grow by 13% per year overall until 2024.
In this context of forced digitalization, it is natural that many merchants are thinking about deploying their online sales.
To develop an online store, choosing the right CMS – Content Management System, or content management platform – is an important decision. Not all platforms are equal and each one meets specific needs.
Among the CMS solutions for e-commerce, we can count the best known, such as Magento, Prestashop or Wizishop. At Impulse Analytics, we want to focus on the Shopify phenomenon in this article.
The platform dedicated to e-commerce is indeed experiencing rapid growth and, in the entrepreneurship section in France, what do brands like Make My Lemonade (Clothing, shoes and bags), Respire (Body care) or Panda Tea (Organic tea) have in common?
They all use the e-commerce services offered by Shopify and have been able to create superb online stores !
Not only for seasoned professionals, but also for anyone who wants to quickly get started in e-commerce without technical skills and without taking too many financial risks, Shopify is the best platform.
Shopify stands out for the diversity of its features and tools, its ease of deployment and use, and its user-friendly interface for both the administrator and the customer.
A context that favors the growth of e-commerce
The health context therefore requires that being able to sell your products online has become vital for many merchants and, for their part, countless Internet users have switched from purchasing in physical stores to purchasing in online stores. Constantly growing, the sector now weighs more than 100 billion euros in turnover in France and 80% of Internet users, or more than 40 million French people, say they make purchases online.
Clothing, shoes, accessories, food, household goods, body care and beauty are among the most purchased product categories on the Internet, but virtually everything can be sold and purchased on the web.
The various lockdowns have contributed to disrupting the purchasing habits of many consumers who have started shopping online on platforms that they did not use before. This craze has allowed the online sales sector to gain in 5 months what would have initially taken 5 years, according to previous forecasts.
Shopify facilitates customer acquisition and increases sales
Shopify was created in 2006 by three Canadians and quickly established itself as an interesting solution for creating and managing your online store. Easy to use, the platform has attracted many professionals, beginners or not in e-commerce.
Shopify helps you create your professional online store without needing any special technical skills. Indeed, no need for programming or even e-commerce knowledge to start your e-commerce store with Shopify!
It is on the basis of a monthly subscription that you pay the site, the first formula starts at 29 euros per month, to which is added a commission on sales (between 0.5 to 2% taken from each sale).
Shopify has more than a million merchants worldwide and a total sales volume of 61 billion dollars.
Shopify’s recent partnership (June 2020) with Walmart, the world leader in distribution, now allows merchants who use Shopify to sell their products on the Walmart.com site, which records monthly traffic of 120 million visitors.
Why Shopify and for whom?
Shopify offers e-commerce solutions that are not suitable for everyone. Indeed, if:
- You only want a showcase site,
- You already have a successful e-commerce site and you are generating significant turnover?
Then Shopify is not the most suitable solution for you.
On the other hand, if:
- You want to get started in e-commerce,
- You have few financial resources and technical skills,
- You want to test your products with Internet users and easily experiment with several strategic options to reach your target,
- Your e-commerce exists but you want to improve your sales performance?
Shopify can then be a good solution. To get started in e-commerce, Shopify offers an accessible environment, its marketplace is recognized for its simplicity and reliability, as well as for the speed of its deployment. To increase its performance, Shopify provides you with many useful tools and levers in an increasingly extensive network (see the recent alliance between Shopify and TikTok, we will come back to this).
We specialize as an e-commerce agency, offering our expertise to support companies in the e-commerce sector. Whether you are about to start your business or looking to boost your online presence, we invite you to request our services by scheduling an appointment for an initial audit of your account.
