Cost per subscriber reduced by 35%

Client

Brut.

Founded in 2016, Brut has established itself as an influential media in France, Europe and the world by helping to shift the lines through a committed and positive editorial line. Brut is today the most important social media in Europe (39 million unique viewers, Tubular Sep 2020).

Challenge

Brut wanted to speed up the recruitment of subscribers to its newsletter, MyBrut, and better control the cost per subscriber.

Solution

First, we tested different formats on 3 platforms. After a thorough analysis, we decided to concentrate the investments on Facebook and Instagram.
Our solution consisted of an integrated form, mixing the formats (image or video) and adapting the contents to their placement, both on the content and the form.