Cost per subscriber reduced by 35%

Founded in 2016, Brut has established itself as an influential media in France, Europe and the world by helping to shift the lines through a committed and positive editorial line. Brut is today the most important social media in Europe (39 million unique viewers, Tubular Sep 2020).

Secteur
Media

Objectifs de campagne
Lead Generation

Canal
Meta Ads, TikTok Ads, Snapchat Ads

Pays
🇫🇷

-35%cost per subscriber
Audiencebuilding worldwide
3MFollowers worldwide

Challenges

Brut wanted to speed up the recruitment of subscribers to its newsletter, MyBrut, and better control the cost per subscriber.

Solutions

First, we tested different formats on 3 platforms. After a thorough analysis, we decided to concentrate the investments on Facebook and Instagram.
Our solution consisted of an integrated form, mixing the formats (image or video) and adapting the contents to their placement, both on the content and the form.

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