Accelerate the velocity on acquisition challenges and budget scaling
Decathlon Travel is the go-to for sports travel, all in peak condition. The brand acts as a trusted facilitator to help you quickly find the right travel partners and provide you with unforgettable adventures, whether with family, as a couple, or with friends.
Secteur
Travel
Sport
Objectifs de campagne
E-commerce
Canal
Meta Ads
Pays
France 🇫🇷
-56%CPA
+118%on ROAS
+57%Account scaling
Challenges
Following its pivot to e-booking, Decathlon Travel turned to Impulse Analytics to address significant challenges in acquisition and budget scaling.
Solutions
Facebook Ads :
Decathlon Travel prioritized reducing the number of campaigns per sport to facilitate algorithm performance for acquisition. New catalog campaigns were launched to better target audiences with sports that align with their interests. The tracking infrastructure was revamped to now track purchase events, supporting Decathlon Travel’s pivot from a sports travel agency to an e-booking platform.
The Impulse Analytics Advantage :
- Creation of creative packs, including UGC (User-Generated Content) production, which deliver the account's best performance and are then scaled to improve Decathlon Travel’s revenue.
"With Impulse Analytics, the results were there, so we more than tripled our investments on Meta between 2022 and 2023."
Astrid Jobard Head of Marketing @ Decathlon Travel
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