Google Looker Studio Tutorial : How to use it?

Google Looker Studio is one of the tools of choice for data lovers. As you already know (or are about to discover), we at Impulse Analytics are data lovers too. Data Lovers & Story Makers, as you’d expect, and without Google Looker Studio, there’s no story to tell. In fact, this tool plays an important role in making our customers’ data speak for themselves. Today, we’d like to give you a Google Looker Studio tutorial with few insights on how to make data speak for itself.


What is Google Looker Studio?

First step create your account

Importing data into Google Looker Studio

Design your first dashboards in Looker Studio

Some practical tips

What is Google Looker Studio?

Google Looker Studio, formerly known as Google Data Studio, is a powerful data visualization tool. It enables the creation of reports that facilitate data-driven decision-making. With Looker Studio, you can connect to a wide range of data sources.

Advantages of Google Looker Studio

One of the main advantages of using Looker Studio is that you can easily visualize your data. Several formats, including tables, charts, graphs and maps, are available for viewing. This makes it easier to identify trends and patterns in the data. In addition, it lets you see how different data sets relate to each other. What’s more, Looker Studio lets users create customized calculations and formulas. For that reason, it’s useful for performing more advanced analyses and creating more sophisticated reports.

Moreover, another reason why Looker Studio is so useful is because it lets you share your reports and dashboards. This means you can collaborate on data analysis and also on decision-making with others. Given that, Google Looker Studio is indispensable for a team looking to make data-driven decisions. In fact, at Impulse Analytics as a digital marketing agency, Google Looker Studio is one of our indispensable tools for reporting our customers’ performance.

Looker Studio also offers a number of other useful features. For example, it allows users to create filters, but also some useful custom controls for interacting with data in real time. This means that users can easily explore different aspects of their data, seeing how it evolves.

All in all, Looker Studio is a valuable tool for anyone who needs to make data-driven decisions. Its powerful visualization and reporting capabilities, as well as its ability to connect to a wide range of data, make it an invaluable tool for data analysis and decision-making.

In this Google Looker Studio tutorial, we’ll look at how to set it up easily. After that, we’ll also look at how to import your data and set up your first dashboards. And, of course, we’ll share a few tips to make Looker Studio more efficient than ever.

First step: Create your account

First thing to remember, Google Looker Studio is a powerful tool for creating interactive, customizable reports and dashboards. It enables users to access, visualize and share data. This data can come from a variety of sources, for example Google Analytics, Google Sheets and others.

To configure Google Looker Studio, proceed as follows:

  • First, create a Google account if you don’t already have one
  • Then, go to the Google Data Studio website and click on “Sign In”
  • Once logged in, click on the “Create” button in the top left-hand corner of the screen to create a new report.

However, a blank page syndrome can happen, and it doesn’t have to. To avoid it, using the templates provided by Looker Studio and reworking them is a good start. It’s a time-saving maneuver when you’re just getting to grips with the tool.

Google Looker Studio
Google Looker Studio

At this stage, you already know how to create a dashboard in Looker Studio. Now let’s see how to connect your data to your new dashboards!

Importing data into Google Looker Studio

Once you’ve selected a dashboard, you can add a data set to it. To do this, you can choose from the list that opens up which application you wish to include data from.

Once you’ve added new data sources, you can find them directly in the my data sources tab.

Data import
Data import

For the purposes of this article, a template with a data source provided by Google has been supplied. Assuming you want to connect your own data sources, it’s pretty straightforward.

  • Go to the “add data” tab
  • Connect to the selected data source
  • Connect the data source to your Looker Studio document
  • Once you’ve reached this stage, you’ll see your data source displayed
Looker Studio Templates
Looker Studio templates generally provide data samples
Looker Studio Templates
You can therefore choose a data set that suits you best
Looker Studio Templates
Once you’ve completed all 3 steps, simply click on “Add”.
  • With your dashboard in place, you can now select the data source corresponding to the one you wish to display
Data source for average time spent per page
Change of data source for average time spent per page
  • Having selected the right data sources, you can now duplicate the operation on all your dashboard graphs. Note that if you’ve chosen to start from scratch, you’ll need to select your data in the table on the right-hand side of the screen.
  • Suppose you want to change the data displayed by your graph. You can click on the blue metric in the chart tab and select one of the available data.
Changing the bounce rate via printouts
Changing the bounce rate via impressions

Design your first dashboards in Looker Studio

Now that you know how to import your data into Google Looker Studio, let’s take a look at how to detail and personalize it to your brand image.

  • Customize the report by adding a title, description and other details. You can also modify the report’s colors, fonts and layout to make it more attractive.

After all, it’s worth noting that with Google Looker Studio you have a wide range of customization options to make your dashboard unique. It can be tailored to your customers, but it can also reinforce your brand internally during data presentations.

Some practical tips

Once you’re satisfied with the report, click on the “Save” button to save it. You can also share the report with others. Simply click on the “Share” button and give them access to the report.

In addition, you can also automate the sending of the report with updated data at a certain recurrence. To do this, simply go to the “Share” button and select the e-mail schedule.

Schedule a recurring mailing
Schedule a recurring mailing

At the same time, you can personalize the message to encourage your teams to consult the report.

Here the Growth Monthly Report is set to be sent every 30th of the month
Here the Growth Monthly Report is set to be sent every 30th of the month

To sum up, Google Looker Studio offers a wide range of features and tools that enable users to create professional-quality reports and dashboards. Thanks to its user-friendly interface and customizable options, it’s also a valuable tool for anyone who wants to access, visualize and share their data.

As a result, you officially know how to use Google Looker Studio with this tutorial! Wondering what Impulse Analytics dashboards look like? Here’s an example ⬇️

Example of a Performance Report - IA
Example of a Performance Report – IA

Laby Kibwankay
Graduate of emlyon business school in entrepreneurship and innovation management, Laby cut his teeth in growth in several startups & agencies.

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