x2.3 installs in less than 3 months

Mindfulness is a leading Australian meditation app. It provides free and paying content through a monthly/anual/lifetime subscription plan.

Canal

Pays

×2.3installs in 3 months
Identificationof successful keywords
35%decrease of cost per install

Challenges

Mindfulness partnered with Impulse Analytics with the mission to leverage Apple Search to scale installs and subscriptions worldwide.

Solutions

- Bidding breakdown by country

- Dynamic bidding strategy on competition and meditation related keywords

- Discovery campaign optimization to generate high volume

Similar case studies

Improve the performance of your campaigns