x2.3 installs in less than 3 months

Client

Mindfulness.com

Mindfulness is a leading Australian meditation app. It provides free and paying content through a monthly/anual/lifetime subscription plan.

Challenge

Mindfulness partnered with Impulse Analytics with the mission to leverage Apple Search to scale installs and subscriptions worldwide.

Solution

- Bidding breakdown by country

- Dynamic bidding strategy on competition and meditation related keywords

- Discovery campaign optimization to generate high volume