Facebook Ads
Guide to Facebook Ads formats : Which is the Best ?
Elevate your advertising with a Facebook Ads format tailored to you. Explore our strategies and start boosting your ROAS today !
Ambre Feder
September 5, 2024
The Paid Media Performance Blog
Impulse Analytics experts provide you with expertise on paid media, content, data & SEO.
Search Ads
SKAdNetwork: Best practices to optimize your campaigns
Discover how to configure SKAdNetwork, structure your campaigns, leverage conversion values, and analyze your performance.
Ambre Feder
March 17, 2025
SEO
The impact of RankBrain on SEO
Discover how RankBrain is revolutionizing SEO by deeply analyzing search intent, user behavior, and overall experience.
Ambre Feder
March 17, 2025
Account-Based Marketing: Best practices
Discover the best practices of account-based marketing (ABM) to maximize your conversion rate and optimize your marketing and sales.
Ambre Feder
March 17, 2025
Growth Marketing
The best lead magnet to boost your conversion rate
Discover how to tailor your lead magnets to the different stages of the buyer’s journey to attract qualified prospects.
Ambre Feder
March 17, 2025
How to convert your prospects with Lead Nurturing?
Discover the best Lead Nurturing strategies to turn your prospects into customers and optimize your conversion rate.
Ambre Feder
March 12, 2025
SEO
How to use TF-IDF to optimize your SEO content?
Discover how to effectively use TF-IDF to enhance your SEO content, refine your keyword strategy, and significantly boost your ranking.
Ambre Feder
March 12, 2025
SEO
SXO: The future of SEO focused on User Experience
Discover SXO (Search Experience Optimization), the new SEO approach that combines natural referencing and user experience.
Ambre Feder
March 12, 2025
SEO
SERP: How to improve your ranking on Google?
Discover the best SEO strategies to effectively optimize your ranking in Google’s SERPs and significantly boost your visibility.
Ambre Feder
March 12, 2025
SEO
E-E-A-T: How Google evaluates the quality of your content
Discover how Google uses E-E-A-T to rank your content. Optimize your site and improve your SEO to boost your results!
Ambre Feder
March 3, 2025
Is AI changing advertising through Dynamic Creative Optimization?
Discover how artificial intelligence and Dynamic Creative Optimization are transforming real-time advertising.
Ambre Feder
March 3, 2025
Data
Privacy Sandbox: What impact on Ad targeting?
Privacy Sandbox is transforming digital advertising by replacing third-party cookies. Discover its impact on ad targeting.
Ambre Feder
March 3, 2025
Data
Why is First-Party Data essential?
With the end of third-party cookies, First-Party Data is becoming essential for digital marketing. Discover how to use it effectively!
Ambre Feder
March 3, 2025
SEO
Spam Score: How to avoid Google penalties?
Learn what Spam Score is, how it impacts your website’s SEO and search engine rankings, and the best strategies to lower it effectively.
Ambre Feder
February 24, 2025
Data
The benefits of a Customer Data Platform
Discover how a Customer Data Platform centralizes and activates your customer data to optimize your marketing.
Ambre Feder
February 24, 2025
The evolution of DOOH (Digital Out-Of-Home)
Discover the evolution of DOOH (Digital Out-Of-Home), the digital outdoor advertising transforming marketing.
Ambre Feder
February 24, 2025
Advertising agency: Find experts for your campaigns
Need an advertising agency to boost your campaigns? Discover how to choose experts and the services they offer!
Ambre Feder
February 24, 2025
Search Ads
SEM: Guide to boost your visibility on Google
In a digital environment where competition is fierce, being visible on Google is a crucial issue for businesses. Search Engine Marketing (SEM) encompasses all strategies
Ambre Feder
February 17, 2025
Google Ads
The most effective Display Ads formats
Discover the most effective Display Ads formats to boost your visibility, maximize conversions, and improve your ROI.
Ambre Feder
February 17, 2025
Paid Ads
Paid Ads: How to optimize your campaigns?
Discover how to improve your Paid Ads by optimizing targeting, ad creatives, and your advertising budget. Boost your performance!
Ambre Feder
February 17, 2025
Creative Performance
Graphic design trends for your campaigns
Discover the latest graphic design trends for more engaging Ad campaigns. Learn how to optimize your visuals!
Ambre Feder
February 17, 2025
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